An open letter to Ryan Hanley from #TheWorkCoverGuy

Hi Ryan,

My name is Mark Stipic. We haven’t met, but we’ve crossed paths on Twitter a few times.

I first learned about you in late 2015 and have since discovered that a lot of what you do resonates really well with me. I’ve listened to your podcast Content Warfare, ploughed through your blog posts and listened to your book.

I live in Australia and have worked most of my career in workers compensation, which is an area I now specialize in. I work with businesses to help them better manage employee wellbeing, I teach them about all aspects of the insurance scheme and I advise them on business strategies. My clients end up creating a great place to work and saving a lot of money on their insurance premiums.

In 2015 I decided to get into blogging after having a series of lightbulb moments caused by reading books by Michael Port and Seth Godin.

I kind of liked the idea of content marketing but was a bit bewildered about how to do it when your industry is “boring”. Let’s face it, workers comp does not have a very sexy ring to it.

Content marketing for graphic design? Sounds fun!

Content marketing for holiday resorts? Love it!

Content marketing for workers comp? Uhhhhh…..

So I hopped on to Google and tried to figure out “content marketing for boring industries”.

This led me to a podcast where you were interviewed by (I think) Chris Ducker. Regrettably, I can’t find the specific episode.

But you said something (loosely) to the effect of:

“I’m going to give you some advice. But unfortunately, no-one listening to this show will take me up on it. No-one.

I worked in insurance. Insurance is boring to most people. But I created a video series of 100 questions in 100 days. This resulted in a noticeable increase in traffic to our agency’s website and generated new business.

If you work in a “boring” industry. Copy what I did. I urge you to do it. But no-one will.”

That stuck with me – “No-one listening to this show will take me up on it. No-one.”

I thought it was a great idea. But the fact you declared no-one (incuding me) would do it, immediately made me feel like I’ll be a loser if I don’t do it.

So I didn’t have much of a choice. I had to go do it.

On 30 November 2015 I uploaded my first video.

One down. 99 to go.

For some stupid reason I also decided to start my podcast RTW Nation in the middle of this – like I wasn’t busy enough.

The podcast was a lot of work but well worth it. I must say your post about what you’d do differentlywhen you launched your podcast was super helpful.

Unfortunately the podcast (and Christmas etc) was a huge distraction. Keep in mind I’m doing all this in my spare time outside of work.

I knew I hadn’t uploaded enough videos and was behind schedule.

I checked a date range calculator. I had 7 days until the 100th day struck.

I had uploaded 35 videos at this point.

I’ll do the maths for you. I needed to record and upload 65 videos in 7 days.

65 videos in 7 days.

What did I do?

Cleared my weekend, expressed my undying love and gratitude to my very understanding and supportive wife and knuckled down.

As I write, it’s late at night on Tuesday 8 March 2016. Exactly 100 calendar days since my first upload.

I did it.

In fact I did nearly all of those 65 in the weekend just gone.

I’m glad I hit my target but actually struggling to believe I created 65 videos in just a few days.

I know I’ve still got some work ahead of me. As I’ve learned from you, I’ve still got to get them transcribed. Later I’ll repurpose them into LinkedIn Pulse articles and a few epic blog posts.

But I want to say thanks.

Thanks for tapping into some part of me that was slightly offended by your doubt that I would do it.

It’s been a great challenge. I’ve become really good at recording these videos.

And I’m glad I stumbled across your content in the process because you deliver AWESOME stuff and I wish you great success in all aspects of life.

So here comes the call to action.

I challenge you to do the following:

Call me on Skype and give me an hour of your time. I want a coaching session with you.

I’m putting it out there.

I urge you to do it.

But I don’t think you will. 

Best regards,

Mark Stipic

Click here to watch my 100 questions in 100 days on YouTube

  • 8 March 2016